| In a traditional model the Content Producer would be
the copyright
owner - not necessarily the artist who produced the work. In a digital world this is changing. Creating content and making it available to the world has become much simpler. The quality question is a different story but for the average person making their photographs and videos available to a wider audience has been revolutionised by sites like Flickr and YouTube. This model takes on the power of the media commissioners and trouces it. There are no longer glorified gatekeepers to the means of distribution. This raises the question of quality. If so many more people are publishing their content then it doesn't necessarily mean great new work of art are suddenly free to be viewed by a wider audience. The gatekeepers of old weren't necessarily wrong in not letting a lot of the dross out to the wider world - it was just that there was a scarce resource, the medium through which this content was viewed i.e. broadcast spectrum, book inventory, press printing - but with the explosion in broadband for uploading and downloading and the huge capacity for storing content cheaply online then the scarce resource is no longer a factor for digital content. The new factor for Content Producers is how to control the flow of content in a digital world. Digital Rights Management is the way most organisations are looking to manage how their content is consumed. This is not necessarily with a concept in mind of how the Consumer will use this. Consumer want to be able to play their content anywhere on any platform and be free to share it with others or to manipulate it at will. This is anathema to Content Producers. They want Consumers to be complient and malleable to the technological solution they have devised. Result - a clash of cultures and ideas. |
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